The Czech Dream |
Added: May 25, 2008 |
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Ceský Sen (The Czech Dream) was a large-scale hoax perpetuated on Czech advertising industries and public by two film students in 2003. A documentary of the hoax, also entitled “Ceský Sen”, was released in February 2004. Film makers Filip Remunda and Vit Klusak invented a fake supermarket (branded “Ceský Sen”), and created a massive advertising campaign around it. The supermarket was presented as having unprecented scale and low prices. They succeeded in attracting over a thousand shoppers to an empty field for their “grand opening” on May 31, 2003. What looked like a huge building from a distance was actually only a canvas facade backed by scaffolding. Click here for more information about the imaginary Czech Dream Supermarket. |